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PROJECT 01

Esprit Rebranding

01

06

RETHINKING IDEAS,

REFORMING IDENTITY

DESCRIPTION

A rebranding project for the revival of Esprit.

APPROACH

I chose the Esprit, an international fashion brand that has identified love, 

peace and harmony as the core values. The new Esprit will retain its original 

soul and continue to integrate social responsibility into its practices, 

encouraging people to express themselves creatively, actively fulfill their 

social responsibilities, and drive them to get involved and make a difference. 

Based on this, I designed a completely new visual system, defined detailed 

visual standards and proposed 18 different extensions to bring Esprit to life.

COURSE

GR 604: The Nature of Identity

INSTRUCTOR

Hunter Wimmer

DELIVERABLES

Brand Guidelines

Brand Extensions Website

CATEGORIES

Branding

Editorial Design

Experience Design

錨點 1
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