APPROACH

I chose the Esprit, an international fashion brand that has identified love, 

peace and harmony as the core values. The new Esprit will retain its original 

soul and continue to integrate social responsibility into its practices, 

encouraging people to express themselves creatively, actively fulfill their 

social responsibilities, and drive them to get involved and make a difference. 

Based on this, I designed a completely new visual system, defined detailed 

visual standards and proposed 18 different extensions to bring Esprit to life.