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PROJECT 05

Life in Red

05

06

REFINING IDEAS,

PLACING COMPONENTS

DESCRIPTION

A color project based on experimental typography.

APPROACH

I developed a series of conceptual posters to explore how red objects and their 

meanings are perceived in our daily lives. After several rounds of practice

I determined 9 subjects related to red, and visualized these subjects through 

experimental typography. I chose to create all the words and phrases in the 

form of a physical experiment, which enabled me to better capture the details 

of each subject to convey more insightful visual ideas.

COURSE

GR 613: Type Experiments

INSTRUCTOR

Tracy Merchant

DELIVERABLES

9 Printed Posters

Poster Packaging

CATEGORIES

Typography

Packaging

錨點 1

© 2023 BY HORRICO XU

All right reserved. No part of this publication may be reproduced, 

distributed, transmitted in any form by any means photocopying, 

recording or otherwise without permission from Horrico Xu.

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