DESCRIPTION

A branding project based on problem-solving.

APPROACH

I created a brand It's A Gym Thing to provide a professional and healthy 

fitness guide for beginners who go to the gym for the first time. I developed 

3 different deliverables, the first deliverable is a training plan that helps 

beginners better achieve their personal fitness goals. The second deliverable 

is an event that allows beginners to learn and experience some commonly 

used equipment in gyms, as well as analyze some potentially dangerous 

fitness equipment and exercises for beginners. The third deliverable is an 

app that provides a convenient platform for beginners to learn relevant skills 

before going to the gym.